Well + Good
June 06, 2021 | Press

Well + Good

Everything You Need To Know About What a ‘Regenerative Meat’ Label Means on Your Food

If you’re a meat eater who cares where your food is coming from, there’s a good chance you’ve stood in the grocery store with a package of beef in one hand and your phone in the other, Googling various terms you see splashed across different packaging, like “grass-fed,” “certified humane,” and more. One such term, “regenerative meat,” is becoming more common with brands, including Epic, Country Archer Provisions, and Carnivore Snax. The label definitely comes across as positive, but what does regenerative mean when it comes to meat and why should you care about it, as a consumer?

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